The project started after a request from the Norwegian TV channel, TV2 for a new sofa for their popular talk show ‘SENKVELD’.
The concept was approved and Fora Form was asked to contribute with the development and production. The concept has since then been developed further to a complete modular program of sofas for waiting areas and informal meeting places.
The idea behind UP, was to design a sofa system which was pure in it’s form and expression, but with a strong character and upholstered volume. The combination of the soft and defined expression should create the visual expression.
UP is a modular system where smaller and large modules can be combined to smaller or larger sofa systems. UP is available in both curved and straight elements, both as sofas and benches. Most textiles are suitable for the UP series. UP is not suitable for leather.